Private Money for Title I Schools- Social Media Campaign

Studies show that, as of 2013, the majority of public schools in the United States are in poverty. Around 51 percent of students from pre-kindergarten to twelfth grade qualify for free or reduced lunch. While the economy has improved, poverty rate has still been increasing. These students are at an extreme disadvantage. Many of them start off just like any other kid, with the same drive and willingness to learn, but over time their lack of resources steers them in the wrong direction.

Many schools receive Title I funds from the government. In order to qualify for Title I funds, at least 40% of the school’s students must be considered to be living in poverty. There are many benefits of private funding as opposed to Title I money. Title I money comes with many strings attached. It must be spent on things like teacher aides and reading programs that narrow the achievement gap. It has become evident that government funds just aren’t enough.

My idea is to create a website that allows people to donate private funds directly to a Title one school in their area. These funds can be spent on classroom supplies like pencil boxes and notebooks (things that are so often purchased by the teachers with money out of their own pocket). It can also be spent on things like after school athletic programs, physical education, and music programs, all of which are things that can keep student out of trouble and on the right path.

My target audience is middle age/ older adults that belong to the middle/ upper class. To spread the word and convince people to donate, I will not only have a Website as well as a Facebook account.

The campaign will be called FundMyFuture.

 

 


Comments

Private Money for Title I Schools- Social Media Campaign — 2 Comments

  1. I think this a fantastic idea! This is targeting the infrastructure of America and our future. With regards to targeted audience I think you are right on track with focusing on middle and upper class.

  2. This is such a good topic! I come from a public school that is considered underachieving and so I have experience many of the things you talk about. It would be great to get the voices of the teachers involve because they’re the ones that really know what the students need. My school had a grant of like a million dollars so they had to figure out how and where to spend it on. Many of the teachers complained that that the money wasn’t being spent effectively.

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