Social Media Campaign: Got Hunger? “The Proposal”

Got Hunger is an organization that is working towards solving hunger. We recognize that hunger is a HUGE issue, so we have decided to tackle it in Los Angeles first.

Our project has three steps to it. The first step is for awareness. Participants will take a photo of themselves in green on May 10th our starting day and write the caption as “Got Hunger?” and will tag our Instagram or Facebook in the photo. Our goal is to have these pictures go viral and get more and more participants helping us to spread the awareness of hunger.

Step two is to experience the problem. Participants will give up one meal in their day. This will help them to see what it is like to not eat for a period of time. We know that this is no where close to sever hunger, but think that it will help our participants to realize there is an issue.

Step three is to help the problem. Participants, after not eating one meal, will then take the money they saved from the fast and donate it to the Los Angeles Food Bank. The LA Food Bank has been serving for 40 years and has distributed 1 billion pounds of food in that time.  The food banks vision is: “No one goes hungry in Los Angeles County.”

We admire the Los Angeles Food Bank’s vision and want to work with them to make it come true.

Our target audience would be at first college students. Because this is starting on a college campus, we think that it would be the best place to spread the word and get the ball rolling. Once this becomes a bigger thing we hope that journalists, politicians, and other people of authority would be reached.

On our website (http://www.sitebuilder.com/website-templates/site/39984610/desktop/23F8cJMLi4YPkBr9CYo9wfrKdL7XjT) you will find links to our Facebook (https://www.facebook.com/gothunger?skip_nax_wizard=true&ref_type=page_profile_button) and Instagram (https://instagram.com/got_hunger/).There will be posts on both two times a month. These posts will feature our participants and the donations we give to the Los Angeles Food Bank.

Please visit our website and participate starting May 10th.


Comments

Social Media Campaign: Got Hunger? “The Proposal” — 3 Comments

  1. I think having a three step plan of attack makes tackling such a big issue seem a lot more doable. Your idea for people to take pictures is a great way to get people interested in being involved and spreading hunger awareness.

  2. I think in addition to the social media plan that there is a plan to build an actual physical food bank within the country take an active roll in fixing the problem.

  3. On campus, specially here at LMU, it be great to get in contact with community service oriented ones. I know that students make sandwiches for the homeless during convo every week which I find pretty amazing. Putting the student population in a program like that would definitely help them realize the pain that people that don’t have food go through.

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