Quest & Pursuit (QP) has the mission of creating understanding and hope for social integration concerning immigrants. It is my hope that QP will open up hearts and minds and that we together and create a better world for those who had to leave theirs behind. QP is a project that expand beyond social media and a website, to publishing a monthly magazine. The magazine, and the social media platforms, contains deep interviews, hard facts, pictures and news that all strive to expand the common knowledge and mind when it comes to immigrants and the situations they leave behind and the ones they arrive to.
To market the project the plan is to connect social media channels with direct advertising. The goal is to gain followers via social media by displaying personal stories, information about events and upcoming issues about the magazine. All social media should have a clear connection, with a well-done logo and font that will connect social media, website, advertising and the magazine.
Social media sites should include;
- Instagram, photos and short video commentary.
- Facebook, links and personal stories.
Advertising should be through;
- Billboards
- Posters
- Ads, in newspapers and online magazines.
The social media channels will be regularly updated with valuable information, as they work as a key part in launching the magazine and making this project go viral. Updated daily with both text and pictures, the social media will stand for the biggest part of advertising. It will also give information about the website and magazine, both the one in print and the online version. But using advertisings outside will also be a key point in connecting a more diverse audience to the project. With posters along highways and in subways and places where many people spend time, the magazine will be exposed to a big crowd. As one part of the audience might only utilize the social media channels, the magazine will be an option for those who are not on social media. It will work as lifestyle magazine that will also have a bigger purpose.
The website will give more extensive information of all aspects, whereas the social media and magazine will focus on the social perspectives. But the main focus will lie on creating an understanding of immigrants and open up for them to share their perspective, which hopefully will result in an increased understanding of immigrant groups and a wider social integration.
Facebook – Instagram – Website
I have a similar topic of violence at the U.S./Mexico border and it is interesting to see your approach to the topic of immigration in relation to mine. I think it sounds like a powerful and effective campaign. If you ever want to compare sources or ideas just shoot me an email.
Thank you! That sounds like a good plan, will do!
Looks great. The platforms are well made and the proposal speaks to the targeted audience and the advertisement is a great touch for this that don’t use social media. My advice would also be to incorporate awareness for not just Mexican American immigrants but also for the white majority because they are the ones that will be making these laws to enforce better border patrol safety.