Ugly Betty is based on the successful Colombian telenovela by Fernando Gaitán, Yo Soy Betty la Fea which ran from 1999 to 2001. This telenovela has been exported to many countries, reaching high audience ratings. Yo Soy Betty la Fea and Ugly Betty have a similar if not identical premise: an ugly but ingenious and efficient assistant falls in love with her boss while having to bar being ridiculed by her co-workers. In the end everyone sees that Betty is beautiful.
Given that fact that I have never seen Ugly Betty before, I opted to watch the first episode or the “Pilot”. In the “Pilot” episode of Ugly Betty (also known as “I Am Not Going to Sell Herbalux”), Betty Suarez (played by America Ferrara) is hired as assistant to the editor in chief (Daniel Mead) of MODE magazine, a fashion magazine in Manhattan. The move to hire someone like Betty to work for a fashion magazine screams out “oxymoron”. Betty is made to look ugly and completely lacks a fashion sense. Is there a good reason why someone like Betty would be chosen for the position? Yes there are a couple. The first reason can be considered internal: Daniel’s father wanted to hire someone that would deter his son from sleeping with his assistants. The second reason can be considered external: producers needed a complete oxymoronic character to have a show that would produce the entertaining effects that Ugly Betty produced. Now, was in necessary for a Latina to be cast for the role of Ugly Betty?
The idea of having chosen a Latina to play the character of the ugly and unfashionable protagonist is rather complicated. Was the casting of a Latina, America Ferrara, as the ugly character an unwitting coincidence? Or was the ugly Latina character intended to degrade all Latinas? I think it may have been easy for some to draw a negative conclusion about the intentions behind casting a Latina to play Betty considering her ethnicity. However there is so much more to Betty than just her unappealing looks and distasteful fashion sense or lack thereof. From the very beginning of the show Betty Suarez comes off as a go getter. Betty Suarez provides an empowered Latina representation by staying true to herself and showing those she works with (mainly beautiful white people) that she has the smarts and everything it takes required for the job. That is how she manages to gain the acceptance of some of the less shallow colleagues.
I don’t believe that it was ever the shows intention to represent all Latinas as unattractive or disadvantaged. If anything I think that the show represents the Latina woman as empowered and determined. Betty’s sister Hilda is portrayed as a beautiful and confident woman with a good fashion sense. Salma Hayek is the producer of Ugly Betty and also makes appearances on the show as a powerful and attractive magazine editor. With that I think that we can conclude that Betty Suarez was not meant to portray the embodiment of all Latinas. I don’t believe that everyone will ever be completely satisfied with the representation of their ethnicity on the big screen. Conversely if we were to analyze the way whites are portrayed on the show, the conclusion would not be a favorable one either.