One of the main themes for this week’s reading was machismo and the way that it affects the family unit. An article from my favorite magazine Bitch Media, talks about the way that advertisers for self-care products such as hair care, moisturizers, and fragrances are now focusing on marketing for Latino men because their buying these products heavily. they mention the fact that they no longer feel the need to make their products seem “manly” in order to appeal Latino men because they no longer feel uncomfortable about keeping up with their appearances. Chiqui Cartagena from Ad Age goes on to describe latino males as the original metrosexuals because they like to look good and get primped and groomed. She also mentions that being the original metrosexuals is a description that is the farthest description she could get from machismo. I think when we think about a “macho latino man”, most people don’t necessarily imagine some guy going into Ulta Beauty to get his eyebrows waxed and pick up some skin care products. Which i think their trying to point out that although machismo definitely exist in our culture that there are also a lot of stereotypes about what a macho latino men is like and looks like. I also really like this article for this week’s theme of machismo because it puts into question why machismo pops up when we think about latino men. The article mentions that the influence of the Catholic church, the Spanish conquest, and socioeconomic inequity could play a role on why we see machismo in latino culture.