Online Learning-Social Media Campaign

Online learning is a type of education that has gained widespread popularity over the past years. It has been known to improve the quality of education and help students be better equipped for the years to come where they are expected to live on their own and use the education they have been given. Although it is true in many cases that online education does work and can be helpful to many students there are still a couple problems that need to be addressed: the lack of human interaction and the drop-out of rate of these students due to this lack of communication. In most online learning formats, the student is on their computer by themselves, learning things from a computer with no feedback from a teacher or instructor. Without this feedback, students can become lazy and not motivated to work hard and so as a result they will drop out. Therefore, this human interaction is needed to help students reach their full potential.

There have been many studies done that show that online learning is most effective when it is done in a classroom where there is a presence of teachers. This presence of teachers allows students to be able to learn online but still be able to get real human interaction help if necessary. When students only have a computer in front of them the computer will not know if they are doing their homework or not so it can be much harder for them to stay focused and stay in this type of learning environment.

Thus, something needs to be done to keep online learning an option for students while ensuring them that they will get the same benefits of this learning that they will get in a traditional classroom setting. In a study done in 2010 it was reported that students learning online perform better on average learning the same material than the people learning the same material in a traditional classroom setting. This may very well be true but many people have argued that human interaction will always be better than computer interaction. Therefore a solution needs to be created in order to ensure that students will be able to learn on their own but still have access to direct contact with teachers and professors if necessary. Some solutions that have been proposed are using methods of teaching like mobile blogging for students or discussion boards for students.

For my social media campaign I will use Facebook and Twitter to raise awareness to people of the main problems of online learning and help find solutions to the problem of drop-out rates. I will do this by trying create catchy and useful hash tags on the Twitter page in order to grab the attention of the students who have actually dropped out of online education and provide them with some possible solutions and suggestions. I will also list some quotes from people who have had difficulties with online learning with the hashtag #I’manonlinedropout so that I can encourage other students to share their stories with online education. With responses it will be easier to make sense of why online learning drop-out rates are so high even though it has been claimed that is it is more effective than traditional classroom learning. I will also list some statistics. On Facebook I will list mostly solutions of what could be helpful in making online learning more effective and I will add pictures. I will use more pictures here, because I think that since Facebook is the most used social media site it will be more beneficial to focus on solutions to online learning and support those with motivating pictures. By using Facebook and Twitter I can reach my target audience of students who are already in online learning and the students who are debating whether or not it would be worth it to join. Students need to know what they are getting into before they decide to learn online. They need to know the advantages and the disadvantages.

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Media and Negative Body Image-Social Media Campaign

The issue of negative body image and low self-esteem has existed for quite some time now. One of the main causes of young women having a negative view on their own bodies is the media, specifically in advertisements. Advertisements use photoshop to create fake beauty and trick women into thinking that is what real beauty is. It puts tremendous pressure on them to look a certain way, and according to research, often affects whether or not they have an eating disorder. Beauty advertisements make women feel like they are not good enough without their product, and the only way to be beautiful is by buying that product.

 

For my social media campaign, I am going to make an instagram and a twitter and post pictures of photshopped advertisements and negative advertisements. I am going to have the hashtags #fakebeauty and #nothuman trending to show how many pictures and ads use photoshop. I’ll use the hashtag #imenough to stand up against any advertisements that put customers down in order to convince them to buy their products. The goal of my solution is to make people aware that what they see in magazines and on TV could never be real. Eventually, I would like photoshop to be completely abandoned, and use real people in ads. I will post the links to the twitter and instagram shortly.

Instagram, Twitter

 

Enforced Disappearances

My problem is the human disappearances in Mexico; specifically those caused by government officials such as police officers, politicians, and members of the military. I will be focusing mainly on recent events that have made this problem much more known. After the mass disappearance of 43 students in the state of Guerrero, this issue wet viral and the Mexican government was forced to do something. The United Nations had contacted the Mexican government before to ask them to keep track of all the disappearances, but this time they specifically asked Mexico to come up with a solution that will actually end this humanitarian crisis. (Reuters News Agency) The disappearance of the 43 students was already really helpful to get the word out about this problem. Protests were made all over Mexico and in other countries as well. In my social media campaign I will use a Pinterest board, it will have images of protests and political cartoons that have been made as a form of protesting the Mexican government.

As I contemplate the possible solutions I keep thinking about body cameras, like the ones that U.S police officers have recently begun to use. I feel as if these cameras will help resolve the huge problem of corruption as well as enforced disappearances. If police officers, politicians and military personnel know that the human rights commission is watching them they will hopefully abstain from criminal acts such as corruption, or kidnapping civilians. This might also keep these people from silencing the press, recently the press has become more fearful of the effects of what they are reporting and how they are reporting news. While I was doing my research I came upon several articles in Mexican journals that were obviously edited so not to harm the reporter. Also I found a lot of anonymously written sources. When I finally came across a spanish written article that didn’t show any obvious censorship and was helpful.

Quest & Pursuit – Social Media Campaing

Quest & Pursuit (QP) has the mission of creating understanding and hope for social integration concerning immigrants. It is my hope that QP will open up hearts and minds and that we together and create a better world for those who had to leave theirs behind. QP is a project that expand beyond social media and a website, to publishing a monthly magazine. The magazine, and the social media platforms, contains deep interviews, hard facts, pictures and news that all strive to expand the common knowledge and mind when it comes to immigrants and the situations they leave behind and the ones they arrive to.

To market the project the plan is to connect social media channels with direct advertising. The goal is to gain followers via social media by displaying personal stories, information about events and upcoming issues about the magazine. All social media should have a clear connection, with a well-done logo and font that will connect social media, website, advertising and the magazine.

Social media sites should include;

  • Instagram, photos and short video commentary.
  • Facebook, links and personal stories.

Advertising should be through;

  • Billboards
  • Posters
  • Ads, in newspapers and online magazines.

The social media channels will be regularly updated with valuable information, as they work as a key part in launching the magazine and making this project go viral. Updated daily with both text and pictures, the social media will stand for the biggest part of advertising. It will also give information about the website and magazine, both the one in print and the online version. But using advertisings outside will also be a key point in connecting a more diverse audience to the project. With posters along highways and in subways and places where many people spend time, the magazine will be exposed to a big crowd. As one part of the audience might only utilize the social media channels, the magazine will be an option for those who are not on social media. It will work as lifestyle magazine that will also have a bigger purpose.

The website will give more extensive information of all aspects, whereas the social media and magazine will focus on the social perspectives. But the main focus will lie on creating an understanding of immigrants and open up for them to share their perspective, which hopefully will result in an increased understanding of immigrant groups and a wider social integration.

FacebookInstagramWebsite 

 

Television Food Advertisements & Child Obesity- Social Media Campaign

For parents, the TV can be a respite from taking care of their children. Although the TV is a convenient source of entertainment for their kids, parents should be aware of the content their children are exposed to. Its been widely accepted that TV viewing has reduced the average child’s daily physical activity. However, many parents are unaware of how exposure to TV food advertisements influences their children’s diet. Advertisements have been shown to have a profound affect on children’s opinions and desires. Children are particularly vulnerable to the manipulative strategies that are used in advertising campaigns. Studies have shone that a matter of seconds exposed to an advertisement can cause children to have an affinity for the product. Food companies are aware of this, and in some cases have done explicit research on how to best exploit children and develop brand loyalty from a young age. Thus, children who watch TV are more likely to pester their parents for foods high in sugar, fat and calories. The majority of these foods lack the essential nutrients needed for the mind and body of a developing child. The development of food preferences can make it very difficult for parents to introduce or endorse foods to their children that have nutritional benefits. By reducing child’s exposure to food advertisements, parents have a better chance of reducing their child’s risk of obesity. Studies have shown that food habits developed at a young age often translate into habits later in life. Thus, those exposed to more junk food early on, are more likely to become obese as a child, and maintain obesity into adulthood.

A social media campaign targeted at parents will be the most efficient way to create awareness and address this issue. Parents play an essential role in a child’s nutrition and overall well being. Thus, my social media campaign will provide parents helpful hints on how to encourage a healthy lifestyle for their children in a time-savy, inexpensive, and manageable way.

So far I have created a Pinterest Board, and have started a Facebook Page.

https://www.pinterest.com/olive3912/

https://www.facebook.com/TVandChildObesity

 

Online Credibility – Social Media Campaign

How many of us have come across instances in our life where we want to watch a new movie, want to try out a new restaurant, want to buy a new smartphone, want to look at the remedies for a minor sickness etc. and have gone online or looked up applications for reviews and comments on these aforementioned examples?
My topic comes in here. How many of these reviews actually resembled your impression of the movie/smartphone/restaurant? or how many of these comments actually helped you recover from the sickness?

In our daily life, there are many occasions that we want to try out a new restaurant that has just opened across the street, or watch a movie that has just been released. What do we do? Normally, we go on the internet or use applications (for e.g. yelp) to search other user reviews who have already experienced what we are inquiring about. On how many occasions are the reviews we find online, dependable and reliable? Here comes the subject of online credibility. How do we trust these online reviews and evaluations? As this topic is a concern with digital media for a researcher, student, and the common man, I felt this research could provide me with solutions that could solve this troublesome problem for a lot of people.

The purpose of my social media campaign is mainly to provide a basis for all amateur researchers starting out in college or high school. However, my campaign also reaches out to researchers of all ages that are looking for authentic information online and need help in differentiating the good information from the bad. My aim is to help people avoid this “garbage” that is available on the internet, and provide them with authentic information that they are looking for.

I began my research on Social Media. I first made a tweet on my original Twitter account to find out how many people actually had this problem (had instances where the internet had mislead them).
Additionally, I created a facebook page that explained this problem of online credibility and further provided solutions to it : https://www.facebook.com/OnlineCredibility
Lastly, I made a webpage: www.onlinecredibility.weebly.com that also listed some solutions that helped researchers, students, and the common man during their online searches for various subjects.

I hope my campaign achieved its aim: to provide solutions that helped people of all ages that needed a way to avoid the “bad” and harmful information that they readily encounter on the internet.

Save the Rave – Social Media campaign

My technology is called “Save the Rave”. It will be an app that provides people at music festivals to have access to the medical tents if/when necessary.

To give you all the basic perception of a modern day rave, it is a venue filled with lights, DJ’s and an audience full of people dressed in all sorts of crazy fashions, creatively dancing to the pulsing beat of the music. One of the biggest factors that pull people into the rave scene is the idea of PLUR. PLUR stands for peace, love, unity, and respect. People show their pride in PLUR by wearing beaded bracelets, called “rave kandi” in which people trade with a known handshake.

Urban dictionary: “Picture it: the music is pumping, the lights are shooting through the smoke filled room, ur body moves as if taken over by the beat, u look around, u smile and realize that at that second every person in the room with u is your best friend. There is no judgement, no worries, nothing but a solid beat, a good vibe, and the knowledge that everyone around you truly understands what it is to be at peace with everyone else. They are willing to love anyone for who they are without judgement. You can feel the unity that comes from knowing that you are truly above all worries. And you realize that everyone, including yourself, respects everyone and everything around them. Then you realize the music is hoppin, the people are groovin, and u and everyone around u have entered a world most people can only dream of.”

Sadly, this seemingly awesome belief of PLUR is also sometimes a connection to the underlying drug culture in raves.

Many people use drugs at raves, but there are also many cases in which people are spiked unknowingly. All types of drugs including marijuana, mushrooms, methamphetamine, acid, cocaine and most popularly ecstasy and molly are used at raves. But this can happen to anyone, and the sad truth is that many of the accidents that occur result from people getting unknowingly drugged.

With this in mind many of you might think it would be more beneficial to have more prevention and security to take away the possibility of people overdosing, but that is more difficult than the public presumes. People have become more creative in how they sneak in drugs; from putting it in their socks or undergarments, to using empty packs of “feminine products” to hide them, all of which are undoubtedly “uncheckable”areas. And as the rave and drug culture grow, the number of drug related deaths increases as well. One of the most recent tragedies occurred in one of New York’s most popular festivals, Electric Zoo. Last year, at Electric Zoo, there were 2 deaths and 4 hospitalizations within the first two days of the three day festival. This resulted in the cancellation of the last day due to a presumably “bad batch” of molly that was going around the rave.

In hopes of avoiding any more of these tragic situation, solution is to make help more accessible and faster. I plan to create an app that will have features that directly connect to the medical tent within the venues. When downloading the app people will be given the option to create an account where they would put fill in their name, email and emergency contact information, and a picture. And once he/she is at a festival they can “check in” to the location to have their profiles on immediate access.  This profile would make it easier for the paramedics to identify who to look for and who to call if things turn for the worst. For those who download the app on site, or just don’t want to create a profile, there will be an option to skip the “create your profile” step and just be under anonymous. The way this technology will work, is that locators and direct messages will be accessible in both the app and monitors in the medical tent. With this the paramedics can be informed of the condition of the person, where they are, and in simple terms what is going on. And the person in need of help or with someone with the person can have consistent contact with the paramedics through instant messaging. Within the first aid tent there will be people in charge of the monitors which would display any messages or alerts that are sent from the users of the app, and will also pinpoint the person’s location using triangular gps and display their profile( if they have one) once a message is received.

But the only way this app will work is if we can get people motivated and excited about downloading it. The whole factor of “It won’t happen to me” is a popular mentality among our generation. So I plan to use social media sites, and in-person promotion to promote the importance and convenience of the “Save the Rave” app. There will be a team of people at all the festivals wearing “Save the Rave” t-shirts, telling people about the app, giving away bracelets, and t-shirts to everyone who downloads the app. I will have an instagram to post pictures at the events we will be involved with, a twitter to promote and share all the information about where we are, what we do, and how to rave safely, and a facebook page to engage with the audiences of other “raver-friendly” pages such as : Insomniac Events, the EDM Network, Dada Life and other DJ pages. With that in mind ,I would  also partner with companies such as Insomniac, Live Nation, and Uni-tech to gain access and connection to the audience and events. These companies would also be able to supply me with the wifi and credentials needed to run this “program”.  Back to the social media aspect, there will be many promotions and giveaways to create an engaged audience. For example I would give away 2 tickets to EDC to who ever is the 1,000th like, or something similar to that. But these sites will also have articles that can educate people about the effects of using these drugs, and how to try to avoid getting spiked at these festivals.

The app will not only have these features, but it will also have clear instructions on what to do for your friend while you wait for the paramedics to arrive. There will be options to choose, based on your friends condition, that will tell you what to specifically do to help him/her.

I think this technology can turn the rave scene into a safer environment, where there are less drug related accidents. If people are more educated about the harmful effects of drugs they will not only have the tools to make smarter decisions and not take drugs,but they will also be able to call for help if someone around them needs it.

social media:

https://www.facebook.com/pages/Unofficial-Save-the-Rave/1566948666901051

https://twitter.com/savetherave15

Social Media Campaign: Using “Planet-Tech” to Save the Earth

Environmental issues like climate change, overuse of energy, and carbon emission are problems that we all hear about often in political campaign debates, around the internet, and in science classes. The well-being of our planet is  inarguably a prevalent issue, and communities around the world suffer from the adverse effects of pollution, unclean energy, and nature’s reaction to an increasing climate. Yet, as big of a deal as the environmental problems prove to be, it seems that there still isn’t a way for this tech savvy generation to use their tech to positively impact the environment. So, the one change that would most improve our digital media landscape is also the change that would improve our home on Earth: a technology to reduce humanity’s carbon footprint.

Ladies, gentlemen, and non-binary folk, I’d like to introduce you to Planet-Tech, an app that acts as a personal energy monitor, carbon calculator, and green-shopping companion. Planet-Tech combines existing technology to create a one-stop shop for all your “green” needs. The personal energy monitor is a portion of the app influenced by the research of Computer Technology professor Andy Hopper. It allows you to see how much energy you’re using personally, from how much petrol your car burns and the amount of carbon it emits, to the amount of energy you use throughout the day in your classroom, dorm, and office. In addition, it allows you to see how much energy is being used in total in your entire office building, dorm building, or house to show you the fraction of the whole energy that is your own usage. Finally, it shows you your share of energy usage in regards to the entire nation, and eventually planet.

The carbon calculator calculates your carbon footprint in a similar manner, by taking into account things like CO2 emissions from your personal vehicle, whether or not you use alternatives to driving, how you insulate your home, how long you leave your lights on in your dorm, office, or home, and how long you leave your chargers plugged in. It also measures how much you recycle, and how much water you use, which both contribute to your carbon footprint.

Finally, the green-shopping companion allows you to make the right choices when buying groceries and appliances. Using the app, you can scan the barcode of an appliance and the app will tell you on a scale how “green” the appliance is. For instance, it will advise you against a shower head that isn’t water efficient, or a dishwater that isn’t energy efficient. It will also give you an estimate of how much money you will be wasting or saving in installing said appliance. By scanning the barcode of a certain food item, you can find out if it was locally produced. You can scan apparel items to find out if it was made with organic cotton or cotton grown with pesticides, which tends to be detrimental to the environment. A humanitarian aspect of the green-shopping companion also tells you if the product you scanned was produced in a sweatshop or harvested inhumanely and in unhealthy working conditions.

All of these technologies combined give you a Green Score. The Green Score is a number that represents your personal contribution to humanity’s ecological footprint. The lower your score, the less severe your contribution to the environment, and Planet-Tech rewards individuals as they achieve certain scores. With Planet-Tech, not only will individuals be able to see how their green choices decrease their impact on the environment, but entire communities can collectively watch their numbers decrease.

The target audience for my digital technology is young adults. After all, we are the future leaders of this world, and how we tackle climate change and energy wastage will set the example for future generations. Furthermore, my generation and younger will be the most responsive to Planet-Tech. We carry our phones, laptops, and tablets with us everywhere we go. We like posting our high scores from Temple Run and Trivia Crack on our social media sites so that all our friends can know. We like posting before and after pictures of our fitness progress, our hair growth, and our acne journey. We just like sharing achievement. Planet-Tech will not only make people more aware of their personal contribution to global warming, but will incentivize them to act toward decreasing it. It’s easier to work towards a goal when you have a way to quantify it and view your progress. Planet-Tech is just like a game, except it requires real life effort and you reap real life benefits.

Planet-Tech’s social media sites give people an outlet to learn about Planet-Tech and to post their latest scores and achievements. Tumblr is a blog site that millions upon millions of users from around the world use. It’s particularly popular among younger individuals, but people of all ages, backgrounds, religions, and more use the site. Planet-Tech’s Tumblr blog will feature interviews with some of our highest achievers, and allow people to post their own Green Scores to the blog by using the hashtag #greenscore. Our Twitter account posts daily about advancements and changes in environmental legislation and technology, as well as updates regarding our app. We also encourage individuals to post their Green Score using the same hashtag #greenscore on all of their social media, like Instagram, Facebook, and more. Below is an example of how some have already interacted with our app*.

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*these posts are not real posts, but created to show our app’s potential*